In a fiercely competitive retail world, every element of product packaging counts. Marketers need to understand all influences that attract consumers to invest in their brands. Trends in packaging reflect the demands of consumers that tend to become primary factors in the success of winning brands. Packaging experts, Colourtone Aries, notes that trends in the packaging industry reflect a combination…
To understand current trends in printing for the retail industry, we need to get to grips with design thought. Retail displays have taken on a technologically advanced look with myriad displays that range from large format posters, building wraps, elegantly designed and printed Lamas to carefully designed structures interspersed with electronic monitors and LED displays flashing creative messages. Printing and…
Mandela Day, celebrated on 18 July every year, brings together South Africans from all over the world, as they invest 67 minutes of their day to give back to the community. Printing and packaging giants, Colourtone Aries, regularly gives a large number of reams of paper to selected schools in the community to provide much needed assistance to teachers. This…
A focus on a sustainable environment and functionality in design is what is shaping the future of packaging. So says printing and packaging powerhouse, Colourtone Aries. If it is not a responsible solution, both in terms of sustainability and cost effectiveness, it is not in demand. As the market evolves around consumer needs with the spotlight fixed on sustainable solutions,…
Not long ago graphic designers, traffic managers and printers worked well into the night planning the layout and pagination of an annual report. Soon, thanks to significant strides in printing technology, these meetings became shorter and eventually unnecessary. Printers who kept pace with technology evolved, offering first computer-to-plate capabilities and now, with the ubiquitous Internet, vast and sophisticated download technology,…
It seems like a century ago already, but in fact, it was only recently that printing presses were large machines, literally mechanical giants that were ugly, noisy and cumbersome to operate. Apart from the enormous costs to purchase the presses, the high costs to operate them influenced prices to clients. Printing and packaging powerhouse, Colourtone Aries says that in the…
The steep growth in digital printing offers significant technical advancements to business. Colourtone Aries, printing and packaging powerhouse in the Western Cape, advises that it is essential to make the right decision before opting for either. There is still some confusion when it comes to understanding the advantages and disadvantages of digital printing against traditional offset lithography. Kai Neckel, Colourtone…
Modern commercial printers have evolved from traditional litho offset printers offering corporate stationery and basic marketing material to total business solutions providers. Commercial printers are operating in a whole new dimension with technology the driving force behind client demand. Printing and packaging powerhouse, Colourtone Aries, a leading commercial and packaging printer, is at the forefront of this innovation. Colourtone Aries…
The demand for digital printing for packaging is increasing rapidly. This is the view of printing and packaging powerhouse, Colourtone Aries. Marketers are not only after crucial cost saving methodologies; they are after speedier turnaround times and vastly improved and consistent output quality. On top of this, they are pushing the boundaries of innovation and printers are responding and matching…
In 2011 business faced extreme challenges during a time of economic turmoil. There are few who doubt that the repercussions of a tough year will still reverberate in 2012. According to Western Cape printing and packaging powerhouse, Colourtone Aries, the industry will seek to reduce energy consumption and wastage while focusing on improved turnaround time, quality standards and service delivery…