How often do we find ourselves in a supermarket faced with a choice of brands, only to be influenced by packaging? According to printing and packaging giants, Colourtone Aries, packaging, originally designed to protect products, has evolved significantly to become a critical element in the marketing mix. Colourtone Aries sales and marketing team leader, Ryan Bywater says, “When E Jerome…

Printing and packaging trends focus on innovation says Colourtone Aries As the world strives for a paperless environment, printing and packaging is playing an ever-increasing role in influencing purchasing decisions.  There is no doubt that technology has had a significant impact on our ability to control printing, but this is restricted to an administration environment. The influence point-of-sale, marketing material…

Colourtone Press and Aries Packaging merge skills to benefit clients Cape Town – Two industry leaders, Colourtone Press and Aries Packaging have combined skills and expertise to become one of the countries most versatile printing and packaging giants servicing the South African market. According to managing director, John Bywater, “Clients demand a complete, uninterrupted service. Having the capabilities of the…

Colourtone Aries Raises Bar With SPEEDMASTER XL105 Colourtone Aries continues to raise the bar, reaching unrivalled levels of peak performance with the acquisition of a Heidelberg Speedmaster XL105 5 colour +LX Offset press, the second of its kind in Africa and the first in the Western Cape, significantly improving production and performance levels without putting pressure on pricing structures. In…

In a digital world, can it be safe to say that marketing initiatives and direct mail campaigns are moving predominantly online? Printing and packaging powerhouse, Colourtone Aries, points out that, while the digital age is well and truly entrenched in the global market and gaining significant momentum in South Africa, it is dangerous to assume that traditional print direct mail…